If you operate any type of business online, chances are somewhere along the line you’ve paid some else to complete a task or service for you. The reasons are numerous, from you don’t have time, don’t know how, or can’t be bothered. No matter what the reason, most successful online businesses have at one time or another, used the services of an outsourcer. In the digital space, an entire sub industry has grown around providing services to both individual website owners and agencies.
What Is SEO & Digital Marketing Outsourcing?
This is simply the process of paying an individual to perform a task related to your online business or website, in exchange for a fee. There are two many services to mention them all, but examples include:
- article writing
- link building
- graphic design
- sales copywriting
- landing page creation
- on page seo optimisation
- image editing
- website design
- video production
- video copywriting
- domain brokering
- software creation
- funnel creation
- email swipe writing
- plugin development
- API development
- and more
Outsourcing To Scale Your Business
As your website business or agency grows, everyday tasks build up, and inevitably you will get to a point where you either need to hire someone to do the work inhouse, automate the process, or hire an expert in the task to complete the job for a fee.
As our agencies grew, like many others before us, we hit that point where we had to make a decision to either hire in house, or outsource the work. It was a rather simple decision in the end, as there are so many high quality services no available that we knew as long as we did our homework and ensured the quality was to our standard, that outsourcing was the way to go. There is always that point where you feel that paying someone else to do what you can already do, and probably do it better, seem a silly idea. But if you are going to grow and scale, you really have to take the leap. We were conservative at first ensuring the quality was good enough, but once we found services that delivered, we simply scaled up.
Following is more detail on the types of services available and recommendation of services we use currently or have used in the past.
Link Building Services
Using other providers to build links to your website is probably one of the most common, mature, and problematic services available for webmasters. The reason it’s so common is simply that building links to your website is still a foundation pillar of website performance and rankings. There are link building services and then their are link building services. My opinion is that you need to do some research on the best service for your requirements. Below I recommend services I use all the time. I discussed some of the services I use in this article, but below are my recommended services:
- Serpspace.com: Client and Money sites (PBNs, Citations, Social Signals, Stacking, Tier 2)
- SERocket.com: Tier Two, Three, Four or Affiliate Sites:
- Konker.io: PBN links
- Fiverr.com: Comments and Mass Link Building
- IneedArticles.com: Quality Content For Websites and Link Building
- iWriter.com: 2nd Tier Content for PBNs, Web 2.0s, and general content
Coding, Software & Data Entry
There are times where I require a bespoke task completed, such as a complicated excel sheet, API, plugin editing, or simple coding issues on a website. I have regular outsourcers I use, but most of the time I’ve found them on two of the largest outsourcing sites in the net.
- Freelancer.com: All jobs, very fast response, fees a little lower
- Upwork.com: Higher end complicated taks, more expensive but quality a little higher
I generally find domains myself through bespoke strategies I have developed over the years. But if I don’t have time I will normally use two providers for to find and purchase expired and auction domains for PBNs.
I will be adding more services here in the very near future, and will continue to update and add new lists as I find quality providers. There are new services coming on the market every day. Some are great, some are not, so it takes time to research, use, and assess.